The hair dying Naturidea is the result of last research that have succeeded in formulating an innovative product that ensures a warm, bright and natural color to hair with a protective and restructuring action.
Our Naturidea dye gel for tone on tone hair is enriched by vegetable extracts of olive leaves, that have important nutritive and emollient capacity, by mountain tea (wintergreen), known for its soothing, astringent and bacteriostatic characteristics, by sesame oil, recognized for its emollient, polishes, fabric softeners features and for being without ammonia, resorcinol and m.fenilendiamina.

The Naturidea line consists of 31 colors that are resistant to washing.  

Choose your coloration  COLOR CHART

Follow the  INSTRUCTION 

Main Ingredients:
- Extract of olive leaves: very rich in unsaponifiables principles, minerals, lipids and vitamins. It s a very important ingredient for its nutritional and emollient characteristics.
- Mountain tea extract (wintergreen): Known for its soothing, astringent and bacteriostatic features.
- Sesame oil: recognized for its emollient, polishing, softening and protective qualities for hair structure.

The hair dye NATURIDEA, ammonia and resorcinol free, with extracts of olive tree leaves, mountain tea and sesame oil is the outcome of specific research studies, which allowed formulating and innovative product that gives hair natural, brilliant and warm colours.

'Naturidea' Hair­dye Coloring
Herbal extract without ammonia, without resorcine, without m.fenilendiamine.

The colors avaiable are:

• 21.... Black 1.0
• 31.... Very light blond 9.0
• 32.... Ash blond 7.1
• 35.... Coppery blond 7.4
• 37.... Mahogany 4.5
• 38.... Titian red 6.46
• 39.... Plum 5.2
• 40.... Cherry Black 1.66
• 42.... Chestnut moka 4.35
• 43.... Chestnut coffee 4.05
• 45.... Chestnut light tobacco 5.23
• 46.... Dark blond tropical 6.32
• 47.... Blond chestnut 7.31
• 49.... Blond light honey 6.34
• 52.... Light Brown Amaretto 5.15
• 53.... Dark Blond Amaretto 6.15
• 54.... Dark Blond Cappuccino 6.38

 The packages include:
1 Naturidea hair dye, 50 ml bottle
1 Colour developer applicator bottle, 50 ml
1 After­colouring conditioner bath packet, 15 ml
1 Pairs of gloves
1 Sheet of instructions to be carefully followed

HOW TO EMPLOY THE PRODUCT

−Wear the gloves, then apply the product on dry hair−Put the whole content of the HAIR DYE bottle into the applicator bottle containing the COLOUR DEVELOPER FLUID CREAM.
−Shake the bottle to obtain a homogeneous coloring mix.
−Using the applicator bottle, spread the colouring mix all over the hair (better if lock after lock), starting from the roots and going towards the ends.
−Leave it on the hair from 20 to 30 minutes.
−Abundantly rinse with warm water.
−After that, apply the packet of AFTER­COLOURING CONDITIONER BATH;
−Massage and rinse with warm water.

Fur further information on ingredients and use please click on our section 'FAQ'

For your safety, indipendent specialised laboratories carry out microbiological tests on our products.

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• Our digital environmental label : Scan the Qr to know how to dispose of the product.